Now don’t get me wrong. I believe in capitalism over all other national forms of economic structure. I do believe, however, that something has gotten our economic system out of whack.
Right now the old aphorism that it takes money to make money has never been more true. Entrepreneurs, inventors, craftsmen and authors find themselves disenfranchised when it comes to getting noticed or marketing their products. It takes a hefty bankroll to break into the public consciousness.
Social media leveled the playing field for a short time, but then Facebook began manipulating the posts, so no one knows who actually receives what is put online. The ever mysterious metrics on Google make reaching people on the world wide web more a case of hocus pocus and less a marketing strategy that anyone can implement with precision. The slow demise of the printed newspaper has compounded the dilemma. Even catching the eye of a reporter is difficult when the electronic age insulates them from from unwanted solicitation. The cost of advertising on any of these platforms also favors the lucky recipient with a bankroll.
The result cheapens the market because we see is not necessarily the best of the best. Cream doesn’t always rise to the top in a manipulated market. And it’s not up to you or me to judge the difference…that’s been done for us and we’ve been spoon fed what we are allowed to see. The invisible faces of people pulling strings do that for us.
My question is: How long are we going to let the invisible entities muddy up the waters? It’s time to rise up and figure a way around the stranglehold. I have ideas. Pockets of people could create accounts for startups and we could finance ourselves. The successful startup would then pay back for the next recipient. We really need to get behind a new and more transparent form of social media. And finally, we need to champion the worthy causes we see around us.
It isn’t easy, I know. I am one of the sisters organizing The Ultimate Expos. I see fabulous artists who go largely unrecognized despite our every attempt to showcase their work on Facebook. We commit ourselves to advancing their careers…we just have such a twisted and tightly regulated medium in which to do it.
I welcome other suggestions. It’s up to we the people to change things. What are your ideas?